When it comes to search engine marketing or SEM a common belief is that search engine advertising is the same as search marketing. However, this statement couldn't be any further from the truth. Advertising is just one of the many components that go into the success of search engine marketing. The other components of SEM include search engine optimization, pay-per-click advertising, banner ads, text link building and optimized press releases. The marketing aspect of SEM itself includes such campaigns as branding, sales, customer service, distribution, trade shows, radio, television, direct mail and more. This is why it is important to choose a SEM company that offers you a variety of service rather that just advertising. Consider some of the main SEM services you should have.
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